Aron O’Cass : rechercher sur Z-Library

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1

Exploring consumer status and conspicuous consumption

Professor Aron O'Cass, Hmily McEwen

Journal:

Journal of Consumer Behaviour

Année:

2004

Langue:

english

Fichier:

PDF, 127 KB

english, 2004

2

Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption

O’Cass, Aron, Frost, Hmily

Journal:

Journal of Product & Brand Management

Année:

2002

Langue:

english

Fichier:

PDF, 281 KB

english, 2002

3

Creating superior customer value for B2B firms through supplier firm capabilities

Aron O'Cass, Liem Viet Ngo

Journal:

Industrial Marketing Management

Année:

2012

Langue:

english

Fichier:

PDF, 342 KB

english, 2012

4

How value is created, captured and destroyed

O'Cass, Aron, Bowman, Cliff, Ambrosini, Véronique

Journal:

European Business Review

Année:

2010

Langue:

english

Fichier:

PDF, 106 KB

english, 2010

5

Political Marketing Orientation: Confusions, Complications, and Criticisms

O'Shaughnessy, Nicholas J., Baines, Paul R., O'Cass, Aron, Ormrod, Robert P.

Journal:

Journal of Political Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 110 KB

english, 2012

6

Fashion clothing consumption: antecedents and consequences of fashion clothing involvement

Journal:

European Journal of Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 116 KB

english, 2004

7

In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults

O'Cass, Aron, Siahtiri, Vida

Journal:

Journal of Retailing and Consumer Services

Année:

2013

Langue:

english

Fichier:

PDF, 477 KB

english, 2013

8

Explications of political market orientation and political brand orientation using the resource-based view of the political party

O'Cass, Aron, Voola, Ranjit

Journal:

Journal of Marketing Management

Année:

2011

Langue:

english

Fichier:

PDF, 240 KB

english, 2011

9

Achieving service quality through service innovation exploration – exploitation: the critical role of employee empowerment and slack resources

Sok, Phyra, O'Cass, Aron

Journal:

Journal of Services Marketing

Année:

2015

Langue:

english

Fichier:

PDF, 220 KB

english, 2015

10

Exploring the relationships between e‐service quality, satisfaction, attitudes and behaviours in content‐driven e‐service web sites

Carlson, Jamie, O'Cass, Aron

Journal:

Journal of Services Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 188 KB

english, 2010

11

Performance implications of market orientation, marketing resources, and marketing capabilities

Ngo, Liem Viet, O'Cass, Aron

Journal:

Journal of Marketing Management

Année:

2012

Langue:

english

Fichier:

PDF, 201 KB

english, 2012

12

Developing a framework for understanding e‐service quality, its antecedents, consequences, and mediators

Carlson, Jamie, O'Cass, Aron

Journal:

Managing Service Quality

Année:

2011

Langue:

english

Fichier:

PDF, 392 KB

english, 2011

13

Introduction to the special issue – Retailing and Consumer Services in Emerging Markets

O'Cass, Aron, Carlson, Jamie

Journal:

Journal of Retailing and Consumer Services

Année:

2019

Langue:

english

Fichier:

PDF, 479 KB

english, 2019

14

Balancing external adaptation and internal effectiveness: Achieving better brand performance

Aron O'Cass, Liem Viet Ngo

Journal:

Journal of Business Research

Année:

2007

Langue:

english

Fichier:

PDF, 220 KB

english, 2007

15

Examining service experiences and post‐consumption evaluations

Grace, Debra, O'Cass, Aron

Journal:

Journal of Services Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 177 KB

english, 2004

16

The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation

O'Cass, Aron, Schlager, Tobias, Bodderas, Mareike, Maas, Peter, Luc Cachelin, Joël

Journal:

Journal of Services Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 297 KB

english, 2011

17

Achieving customer satisfaction in services firms via branding capability and customer empowerment

O'Cass, Aron, O'Cass, Aron, Viet Ngo, Liem

Journal:

Journal of Services Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 300 KB

english, 2011

18

Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms

Siahtiri, Vida, O'Cass, Aron, Ngo, Liem Viet

Journal:

Journal of Strategic Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 198 KB

english, 2014

19

Internet users’ adoption of Web retailing: user and product dimensions

Fenech, Tino, O’Cass, Aron

Journal:

Journal of Product & Brand Management

Année:

2001

Langue:

english

Fichier:

PDF, 353 KB

english, 2001

20

Political marketing ‐ An investigation of the political marketing concept and political market orientation in Australian politics

Journal:

European Journal of Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 251 KB

english, 2001

21

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

Vesal, Mahdi, Siahtiri, Vida, O'Cass, Aron

Journal:

Industrial Marketing Management

Année:

2020

Fichier:

PDF, 1.14 MB

2020

22

A psychometric evaluation of a revised version of the Lennox and Wolfe revised self-monitoring scale

Journal:

Psychology and Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 148 KB

english, 2000

23

Dear Santa, do you have my brand? A study of the brand requests, awareness and request styles at Christmas time

Dr Aron O'Cass, Peter Clarke

Journal:

Journal of Consumer Behaviour

Année:

2002

Langue:

english

Fichier:

PDF, 201 KB

english, 2002

24

The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance

Aron O'Cass, Jay Weerawardena

Journal:

Industrial Marketing Management

Année:

2010

Langue:

english

Fichier:

PDF, 379 KB

english, 2010

25

Service branding: consumer verdicts on service brands

Debra Grace, Aron O’Cass

Journal:

Journal of Retailing and Consumer Services

Année:

2005

Langue:

english

Fichier:

PDF, 323 KB

english, 2005

26

Political marketing and the marketing concept

Journal:

European Journal of Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 63 KB

english, 1996

27

Exploring consumer experiences with a service brand

O'Cass, Aron, Grace, Debra

Journal:

Journal of Product & Brand Management

Année:

2004

Langue:

english

Fichier:

PDF, 113 KB

english, 2004

28

Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status

O'Cass, Aron, Choy, Eric

Journal:

Journal of Product & Brand Management

Année:

2008

Langue:

english

Fichier:

PDF, 153 KB

english, 2008

29

Re‐examining the effect of service recovery: the moderating role of brand equity

O'Cass, Aron, Huang, Min‐Hsin

Journal:

Journal of Services Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 309 KB

english, 2011

30

Service brands and communication effects

O'Cass, Aron, Grace, Debra

Journal:

Journal of Marketing Communications

Année:

2004

Langue:

english

Fichier:

PDF, 81 KB

english, 2004

31

Consumer brand classifications: an assessment of culture‐of‐origin versus country‐of‐origin

Lim, Kenny, O’Cass, Aron

Journal:

Journal of Product & Brand Management

Année:

2001

Langue:

english

Fichier:

PDF, 352 KB

english, 2001

32

Political Advertising Believability and Information Source Value during Elections

Journal:

Journal of Advertising

Année:

2002

Langue:

english

Fichier:

PDF, 1.79 MB

english, 2002

33

An exploratory perspective of service brand associations

O’Cass, Aron, Grace, Debra

Journal:

Journal of Services Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 454 KB

english, 2003

34

Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability

O'Cass, Aron, Sok, Phyra, O'Cass, Aron

Journal:

Journal of Services Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 339 KB

english, 2011

35

Can Islam and status consumption live together in the house of fashion clothing?

Phau, Ian, O’Cass, Aron, Jin Lee, Wai, Siahtiri, Vida

Journal:

Journal of Fashion Marketing and Management

Année:

2013

Langue:

english

Fichier:

PDF, 244 KB

english, 2013

36

Examining the effects of service brand communications on brand evaluation

Grace, Debra, O'Cass, Aron

Journal:

Journal of Product & Brand Management

Année:

2005

Langue:

english

Fichier:

PDF, 236 KB

english, 2005

37

A meta-analytic study of the factors driving the purchase of organic food

Massey, Maria, O'Cass, Aron, Otahal, Petr

Journal:

Année:

2018

Langue:

english

Fichier:

PDF, 539 KB

english, 2018

38

Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties

Getnet, Hailu, O'Cass, Aron, Ahmadi, Hormoz, Siahtiri, Vida

Journal:

Industrial Marketing Management

Année:

2018

Langue:

english

Fichier:

PDF, 537 KB

english, 2018

39

Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port

Aron O'Cass, Kenny Lim

Journal:

Psychology and Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 174 KB

english, 2002

40

Understanding the role of retail store service in light of self-image–store image congruence

Aron O'Cass, Debra Grace

Journal:

Psychology and Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 136 KB

english, 2008

41

Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences

Jamie Carlson, Aron O’Cass

Journal:

Electronic Markets

Année:

2011

Langue:

english

Fichier:

PDF, 287 KB

english, 2011

42

Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage

Jay Weerawardena, Aron O'Cass

Journal:

Industrial Marketing Management

Année:

2004

Langue:

english

Fichier:

PDF, 276 KB

english, 2004

43

Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance

Aron O'Cass, Liem Viet Ngo

Journal:

British Journal of Management

Année:

2011

Langue:

english

Fichier:

PDF, 351 KB

english, 2011

44

Winning through innovation and marketing: Lessons from Australia and Vietnam

Aron O'Cass, Liem Viet Ngo

Journal:

Industrial Marketing Management

Année:

2011

Langue:

english

Fichier:

PDF, 364 KB

english, 2011

45

The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective

Aron O'Cass, Anthony Pecotich

Journal:

Journal of Business Research

Année:

2005

Langue:

english

Fichier:

PDF, 182 KB

english, 2005

46

Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance

Jay Weerawardena, Aron O'Cass, Craig Julian

Journal:

Journal of Business Research

Année:

2006

Langue:

english

Fichier:

PDF, 132 KB

english, 2006

47

Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation

O'Cass, Aron, Sok, Phyra

Journal:

Journal of Business Research

Année:

2013

Langue:

english

Fichier:

PDF, 336 KB

english, 2013

48

Innovation and business success: The mediating role of customer participation

Ngo, Liem Viet, O'Cass, Aron

Journal:

Journal of Business Research

Année:

2013

Langue:

english

Fichier:

PDF, 298 KB

english, 2013

49

Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation

O'Cass, Aron, Weerawardena, Jay

Journal:

European Journal of Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 535 KB

english, 2009

50

Empowering senior citizens via third places: research driven model development of seniors' empowerment and social engagement in social places

Meshram, Kanika, O'Cass, Aron

Journal:

Journal of Services Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 448 KB

english, 2013